Think

From “Sephora Kids” to Adult-ish: Understanding the Shifting Dynamics of Teendom

Marketers, get excited. Parents, prepare yourselves. There’s never been a better time for brands to engage with young people as they transition from childhood to adulthood. Here’s what it means today. READ MORE

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Set Your Investor Playbook on Fire

The Bay Area Beauty Mafia coming in hot with expert advice on raising funds and building successful brands. READ MORE

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What Does Wellness Mean To Consumers Today?

From skincare to sexual health to sobriety to psilocybin, we are collectively and perpetually reinventing our self-care rituals. Consumers are exploring wellbeing on their own terms and accepting that you never really arrive, but it feels good to keep trying. READ MORE

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In The Post-Girlboss Era, What Role Should A Brand Founder Play?

Consumers are not connected to female-founded brands because of "Girlboss." Emotional connection to brands remain strong when they successfully leverage the founder's values and philosophy for a clearly differentiated, meaningful perspective. READ MORE

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The Idea Shop by Neenah Paper

See how we redefine skincare standards with packaging that is luxurious, effective and environmentally conscious. READ MORE

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Is Beauty Consumer Fatigue Setting In?

Consumers are inundated with content from brands that is not relatable. The brands that are winning right now are distributing and marketing creatively through alternative channels where authenticity and trust are everything. READ MORE

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Turning Refills into Reality

As the personal care industry explores different ways to reduce single-use waste, reusable packaging is gaining traction. Deep dive into why your brand should start thinking about it, how to best design a refillable system and what it takes to overcome challenges in consumer behavior. READ MORE

Indie Brands with a B2B Side Hustle

Indie brand owners are reaping the benefits of multiple business verticals with more brands looking to capitalize on B2B opportunities. Here is what the industry experts have to say. READ MORE

JLo Beauty Exits Sephora’s US Stores

It isn’t lost on the consumer that JLo’s youthful glow comes from the best dermatologists, doctors, trainers and wellness gurus in the world and not her skincare line. READ MORE

Beauty Space, Meet Returnable Packaging

There is a lot of buzz around designing refillable packaging. However, returnable packaging can have an even larger impact on waste reduction and carbon footprint. Here's why it works, how to scale it and some pioneering examples. READ MORE