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From “Sephora Kids” to Adult-ish: Understanding the Shifting Dynamics of Teendom
Marketers, get excited. Parents, prepare yourselves. There’s never been a better time for brands to engage with young people as they transition from childhood to adulthood. Here’s what it means today. READ MORE
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Expo West 2025 Trend Recap
Another year, another Expo West—where the natural products world gathers to unveil what’s next in food, beverage and wellness. This year’s show was a feast for the future, packed with innovation that had us sipping, snacking and swooning over sexy packaging. READ MORE
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Set Your Investor Playbook on Fire
The Bay Area Beauty Mafia coming in hot with expert advice on raising funds and building successful brands. READ MORE
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What Does Wellness Mean To Consumers Today?
From skincare to sexual health to sobriety to psilocybin, we are collectively and perpetually reinventing our self-care rituals. Consumers are exploring wellbeing on their own terms and accepting that you never really arrive, but it feels good to keep trying. READ MORE
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In The Post-Girlboss Era, What Role Should A Brand Founder Play?
Consumers are not connected to female-founded brands because of "Girlboss." Emotional connection to brands remain strong when they successfully leverage the founder's values and philosophy for a clearly differentiated, meaningful perspective. READ MORE
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The Idea Shop by Neenah Paper
See how we redefine skincare standards with packaging that is luxurious, effective and environmentally conscious. READ MORE
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Is Beauty Consumer Fatigue Setting In?
Consumers are inundated with content from brands that is not relatable. The brands that are winning right now are distributing and marketing creatively through alternative channels where authenticity and trust are everything. READ MORE
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Turning Refills into Reality
As the personal care industry explores different ways to reduce single-use waste, reusable packaging is gaining traction. Deep dive into why your brand should start thinking about it, how to best design a refillable system and what it takes to overcome challenges in consumer behavior. READ MORE
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Indie Brands with a B2B Side Hustle
Indie brand owners are reaping the benefits of multiple business verticals with more brands looking to capitalize on B2B opportunities. Here is what the industry experts have to say. READ MORE
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JLo Beauty Exits Sephora’s US Stores
It isn’t lost on the consumer that JLo’s youthful glow comes from the best dermatologists, doctors, trainers and wellness gurus in the world and not her skincare line. READ MORE
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