Not a maternity brand.
When former “Bloomwell” asked us to rebirth their brand, we took aim—making a pointed statement at overturning outdated conventions of pregnancy.
Our strategy? Blasphemy. We made “the bump” take a backseat, and created Superkin, AKA “Not a Maternity Brand.”
First, we shifted the narrative to focus on fearless females who want to be well-dressed and well-respected—repositioning Superkin as high tech, low maintenance essentials deliberately designed to dress her, not just her bump. Then we overhauled their words, web and marketing strategy to keep business bumpin.’
977 Valencia StreetSan Francisco, California 94110
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