Inspired by the Korean street eats he craved after clubbing ’til dawn in Seoul, restaurateur Andrew Shinn put us in the booth to spin a clever concept for his new SF hot spot.
We analyzed the unique potential of the Castro location and dug into San Francisco’s food trends to create a hook everyone would remember. Smart brand strategy, standout interior design and an identity that’s meant to be Insta’d upped the volume on Saucy Asian.
The fine tune? An around-the-world Korean remix with a Cali kick in the buds. #GetSauced
1540 Market Street, Suite 130San Francisco, California 94102
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