Passionate about the intersection of art and marketing, I graduated from The School of Visual Arts with a BFA and started my career at the renowned New York City design firm, Louise Fili LTD. After following my heart to San Francisco, I spent my formative years directing Global Creative at Bare Escentuals, guiding their brand vision as the company grew from a niche player to one of the top global beauty brands.
Heading back to the agency side in 2011, I established myself as a thought-leader in beauty while consulting for clients including Sephora and Creed Strategic Imaging (P&G Beauty and Grooming, Fekkai).
Fascinated by the rapid evolution of digital marketing, I took a quick detour to launch a beauty-tech startup, Coterie. As their founding Creative Director, I lead user experience, design, content development and digital marketing—launching over 60 campaigns for prestige beauty brand partners such as Urban Decay, Dr. Perricone, Butter London and more.
In 2013, I combined the sensibility of a boutique design firm, the strategic understanding of big corporate and the “move fast and break things” mentality of a tech startup to found Bartlett Brands. I’ve since strategized, concepted, innovated and directed across every touchpoint for clients ranging from cosmetics to consumables.
What can you expect from me? I rarely speak with an indoor voice, usually prefer standing to sitting and always promise beautifully creative solutions that are unexpected, relevant and interesting.
977 Valencia StreetSan Francisco, California 94110
Get studio updates, snappy strategies from our blog and pictures of pretty things we made.