I started my career designing novelties and drawing meticulous letterforms at Louise Fili LTD, an award-winning New York City design firm. After following my heart to San Francisco, I spent my formative years directing Global Creative at Bare Escentuals, guiding the brand vision as the company grew from a niche player to one of the top global beauty brands.
Heading back to the agency side in 2011, I established myself as a one-woman consultancy dedicated to developing premium beauty brands and captivating marketing campaigns for clients including Sephora, Creed Strategic Imaging (P&G Beauty and Grooming, Fekkai) and The Beauty Company (Resvology, Jenu).
Interested in the rapidly evolving digital space, I joined a beauty-meets-tech client, Coterie, whose mission was to change the way women shop for beauty products online. As their founding Creative Director, I lead user experience and design, content development and digital marketing—launching over 60 campaigns for prestige beauty brand partners such as Urban Decay, Dr. Perricone, Butter London and more.
In 2013, I combined the sensibility of a boutique design firm, the strategic understanding of big corporate and the “think different” mentality of a tech startup to found Bartlett Brands, an award-winning branding agency. I’ve since strategized, concepted, innovated and directed across every touchpoint for clients ranging from cosmetics to consumables, including Rodan+Fields, Michael Mina Restaurant Group and The Wine Group.
Yes—I’m accustomed to wearing many hats and shades of lipstick but always look best with people who are as passionate about their projects as I am about mine.
What can you expect from me? I rarely speak with an indoor voice, usually prefer standing to sitting and always promise beautifully creative solutions that are unexpected, relevant and interesting.
1540 Market Street, Suite 130San Francisco, California 94102
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