Client

MGM Grand, Michael Mina Group

Services

Brand Strategy, Brand Development, Positioning, Taglines, Messaging, Photo Direction, Collateral Design, Advertising Campaign

Website

michaelmina.net

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Las Vegas, Sin City, where anything can happen. Whether you return home a big winner or with a slightly lighter wallet, under no circumstances should you return home hungry.

Commissioned by the MGM Grand to revitalize Michael Mina’s Pub 1842, we realized that in Vegas, food is not something to be gambled on. After doing a competitive landscape and customer analysis, we strategically rebranded Pub 1842 to emphasize their artisan offering. Then, we concepted an advertising campaign to introduce celebrity chef Michael Mina to a new (and distracted) audience. Don’t gamble on your next meal.


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Got a lemon? We’ll Make a Margarita.

Contact Us

Location for Bartlett Brands Map

Email Us

hello@bartlettbrands.com


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1540 Market Street, Suite 130
San Francisco, California 94102


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