Michelin-starred, James Beard Award-winning Chef Michael Mina knows how to create a dining experience that can make even the crankiest critic turn starry-eyed.
We were tasked with helping the Michael Mina Group articulate this special magic at the heart of their 20+ restaurant brands. After taking their team through a branding workshop, we defined the
Mina Touch, the foundational elements of their brand equity. Then, we created brand guidelines and acted as creative liaison between multiple agencies, partnering on large initiatives such as the relaunch of their corporate website.
1540 Market Street, Suite 130San Francisco, California 94102
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