The holidays may be nice. But holiday customers had gotten naughty—more interested in the latest Snap than the spirit of the season.
Holidays, Inc. came to us in need of a refresh to help them appeal to millennials. After six months of brand strategizing, we realized that the holidays are not about the perfect positioning of cold-pressed snowflakes or sustainable packaging made from reindeer droppings. They’re about celebrating the true essence of the Holidays, Inc. brand—the spirit of giving.
In 2016, Bartlett Brands is giving by giving back to local charities that support women and children. We’re Gifting Good.
Happy holidays to our clients, friends and millennials everywhere.
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