Client

Crabtree & Evelyn

Services

Brand Strategy, Positioning, Identity System, Package Design, Copywriting, Photography Direction, Brand Guidelines

Website

crabtree-evelyn.com

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Born Curious. Grown Wild.

Crabtree & Evelyn was always a disruptor. Founded in 1971, the British lifestyle brand started by selling soaps from around the world. Twenty-five years later, having grown to 160 stores in 22 countries, they pioneered a new category of retail and earned their place among the world’s most iconic brands.

But, nearly fifty years after their inception, Crabtree & Evelyn’s customer had moved on, product expectations had evolved, standalone retail was declared “dead”—and the brand was as dusty as the rose potpourri in your grandma’s bathroom.

It takes leadership with a bold vision and an agency that’s tapped into today to fearlessly reinvent one of the most beloved-then-forgotten brands of our time.

Starting with strategy, we revived the brand equity that had made Crabtree & Evelyn unique—and translated it to a new audience through a full brand overhaul that highlights an entirely new product portfolio and stands out in a digital-first environment.

Untamed and undomesticated, Crabtree & Evelyn breaks through once again.


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Got a lemon? We’ll Make a Margarita.

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San Francisco, California 94110


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