When international makeup artist Bravon Pascua approached Bartlett Brands to concept, brand and design his new line of cosmetics, we said "Yes, Please!" Quickly followed by, "Do we get free products?!?"
No strangers to the beauty world, we tapped into Bravon’s vision, drawing inspiration from his artistry to develop a bold philosophy that guided everything we created for the brand. From positioning, to shade naming, to package design and copy for over 150 makeup products, to user interface, website design, photography and marketing collateral—we did it all. And not a single mascara-stained tear was shed in the process.
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