Why Beauty Brands Do UX the Best

written by Kimberly Brizzolara May 15, 2018

Two weeks ago, Glossier’s SF pop up shop shut its millennial pink doors.

The concept might have looked odd: beauty products sold alongside fried chicken sandwiches at Rhea’s Cafe. But the experience was so expertly branded + executed that the pairing seemed perfect—and customers ate it up. The pop up reportedly resulted in a Glossier purchase every 20 seconds.

Let’s look at Glossier’s pop up through the lens of User Experience Design to see (1) what they did to get it so right and (2) how you can replicate their “rightness” for any industry or platform, be it an IRL interaction or a digitally-driven purchase funnel.

Read the full article here on Medium.
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