Client

Biossance

Services

Brand Strategy, Positioning, Identity, Package Design, Web Design, Fixture Design, In-Store Display, Collateral, Marketing Campaigns, Photography, Video, Email, Social Media, Brand Guidelines

Website

biossance.com

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Biology by Nature. Human by Design.

When Sephora gave Biossance the green light to rebrand, repackage, remarket and get to the shelf in 9 months, we ran with it—turning another average “nature meets science” brand into a standout concept that is differentiated, memorable and cool.

Our strategy tapped into the power of simplicity. Using a single ingredient brand story, we introduced squalane oil to the millennial beauty customer in a way that she could instantly understand and relate to—no PhD required. A new tagline, fresh product names and an updated communication strategy married science and sustainably in a unique way.

Biossance holds themselves to the highest standard of sustainability. Likewise, we didn’t compromise when designing sustainable packaging that’s green without the crunch and biotech-y without the boring. Keeping a premium product experience top of mind, we sourced recyclable primary components and eco-friendly outer cartons made from sugarcane. Waste? Not.

Finally, we developed a comprehensive marketing and editorial plan for launch and post-launch. Biotech and Bartlett: bringing it in a big way.


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Got a lemon? We’ll Make a Margarita.

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1540 Market Street, Suite 130
San Francisco, California 94102


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