Over the past decade, bareMinerals went from a niche product line to one of the fastest-growing beauty brands at the forefront of the industry. In the midst of massive global expansion, bareMinerals—with three different brand names, five logos, countless fonts and zero brand guide—had a full-on identity crisis.
Leveraging the heritage of the logo on the original foundation pot, we redesigned the bareMinerals logo. Then, we overhauled the entire identity system, creating a brand book and style guide. Today, this is the consistent bareMinerals identity around the globe.
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